The deeply rooted and era-spanning genre of Hip-Hop is turning 50 this year and we couldn’t be more excited about it. As pillars of the music scene in India, we've collaborated with Budweiser to celebrate the 50th anniversary of Hip-Hop.

The Superkicks Pop-Up Experience brings a small taste of our brand to cities without full-fledged stores and high demand. The first edition was in collaboration with Mercedes-Benz Landmark Cars Gujarat at their flagship location.

The FA Cup Final is a big deal. The iconic Manchester Derby is a massive event too. But a Manchester Derby happening for the FA Cup Final? We knew we had to do something big for this incredible face-off.

ASICS has been killing it so far in 2023 with their lineup of retro-inspired running-lifestyle sneakers. Their GEL-NYC has been at the forefront of street style and fashion lately and is rapidly gaining popularity around the globe.

Imagine a future where you have your own lab in your very backyard to conduct whatever experiments you wish to. Now take that idea and put it in a 2500 sqft. retail store. This is how The gamma Lab was born.

The famed and much coveted Air Jordan 4 “Thunder” made a comeback this summer in close-to-OG form. In true Superkicks fashion, we went HAM on this historic return and planned an elaborate campaign around the launch of this shoe.