5 years on since the inception of Superkicks and the opening of the first ever store in Mumbai, our 5th store is now open, in Hyderabad. Located in a prime spot in Banjara Hills, the all-new Superkicks in Hyderabad is much more than a simple retail store. Like all Superkicks spaces, this one too has chic interiors with luxurious finishing. Art installations, sneaker walls, quirky monochrome seating options, well placed display fixtures. This huge two-storey space has been designed keeping in mind a well-rounded shopping experience for everyone and a more holistic cultural experience for our community and all those who are new to it. The ground will largely house all the epic sneaker collections while the top floor will have the apparel section, a swing seating, a multipurpose wall and more. Large windows on the latter floor also add to the ambience. The entire store is built in a way that at any given point, everyone will have ample space to move around hence truly enjoying and taking in the vibe of the store. We kicked off the celebrations in Hyderabad with the launch on Friday, the 19th of August. Art by our favourite community artists in Left Hander, Chaitanya Dixit and Vishwas Shah was displayed around the store, created keeping in mind and based around the Superkicks stores in their respective cities. Left Hander also tagged one of the walls in the store in his signature graffiti style with the Superkicks logo as the inspiration. Scannable artworks with custom filters were created by our in-house creative team as a fun and unique activation. A laser etching machine was brought in so our community could customise their belongings to their hearts content in any way they want with preset patterns, and finally we raffled off a pair of adidas Forums customised by CHE himself. Our partners in Greater Than Gin, Red Bull, Philly’s Burgers, Bira91, Flame Paints and Cosmos Paints helped make our latest store launch an immense success.
2022 has hosted the release of many Air Jordan 3s. From the tasty “Neapolitan” colourway to earthy-toned “Elephant” pair, 3s have come aplenty and each one has been a must-have. To heat things up a notch, a blast from the past returns this August. The Air Jordan 3 “Fire Red” is back. A much-anticipated revival, the Air Jordan 3 “Fire Red” (2022) brings back the “Nike Air,” placing the logo right atop the heel just as it appeared in 1988. Adjacent, white leathers comprise the brunt of the upper, while light greys and the titular red dress the accents adjacent, such as the embroidered Jumpman, perforated trims, and eyelets. And while a relatively faithful homage to the OG, not all is exact, as the Cement Print has been slightly reworked. The Air Jordan 3 “Fire Red” launches in-store FCFS and is priced at Rs.19295/-
A transformative utopia awaits you in a state of mind we call ‘IVYTOPIA’. This latest collection from adidas x IVY PARK explores the collective connection we all share after emerging out of a period of isolation. IVYTOPIA imagines the possibilities of a journey with one another dreaming and escaping to one’s own nirvana and infinite potential. Whether a beach, mountain range, or urban oasis, the setting doesn’t matter, as long as it makes you feel hopeful for what’s to come. Natural and supernatural inspiration blend seamlessly in a summer collection that features striking swimwear and modern silhouettes created with every body in mind. Equally focused on childrenswear, the collection offers a wide array of fashion, swim and activewear for kids of all ages. IVYTOPIA is all about overcoming a trying time together and embracing that light at the end of the tunnel with shining optimism in looks that will transcend and elevate any occasion. It’s time to emerge and rediscover the world around you. Shop the adidas x IVY PARK ‘IVYTOPIA’ collection in-stores and online now!
We have not only become stockists of their most popular publications, but also, a first for any Indian brand, we’ve collaborated with renowned international culture magazine Sneaker Freaker on two limited edition t-shirts for the launch of our latest New Delhi store. Recognised worldwide for their publications, namely the Sneaker Freaker Issue series as well as Soled Out – their flagship book, the Australia-based magazine outfit writes about the latest, greatest and best of streetwear and sneaker culture. We celebrated the launch of our latest New Delhi store and partnership with Sneaker Freaker as a magazine stockist by collaborating on two limited edition t-shirts initially available exclusively at the store. One is inspired by vintage cinema posters and ties back to the local area of Priya Market – historically known as the site of India’s first multiplex theatre, while the other portrays a modern deconstructed take on The Jungle Book – one of India’s most well-known tales. Both tees feature bespoke artworks on the back inspired by the respective concepts along with Sneaker Freaker and Superkicks branding on the front with the area code of our New Delhi store. You can now shop both, the magazines as well as the limited edition collaborative tees in-stores and online. Get yours before they sell out!
A wave of animated celebrities have made their way to India, ready to wreak havoc and take the country by storm. The world’s premier creator of animated synthetic celebrities and designer toys, Super Plastic is now available exclusively with us. The brand was founded by Paul Budnitz, the man behind Kidrobot, a well known designer toy company whose mascot also features on a legendary Air Max 1 collaboration, and iconic contemporary artist Huck Gee. The company’s roster of stars are all original creations and are extremely popular on Instagram and TikTok. They include the likes of – Janky & Guggimon, Dayzee & Staxx, Kranky, ShüDog, and more. They have also collaborated with stars such as Gorillaz, Rico Nasty, J. Balvin, Steve Aoki – and many others. Super Plastic launched exclusively at our latest New Delhi store first and is now available for purchase in-store and online. Get your favourite limited edition collectible now!
8th July 2022, we saw the opening of our biggest store yet. Our New Delhi store, now relocated to the beloved and iconic Priya Market in Vasant Vihar, is a complete departure from all our previous spaces. However, it retains core Superkicks values combined with our strong Indian roots, for a completely unique experience. Designed by Delhi-based architectural and interior design firm, Joint Studio, the Superkicks New Delhi store is roughly 2400 sq. ft in carpet area, with the ground floor and basement section combined. By virtue of this, it undoubtedly is the biggest and most grand Superkicks store yet. With the Delhi store, we’ve moved away from our brand language that you’ve seen across our previous stores in Mumbai, Bangalore as well as the old Delhi store. This new store has additional hints of colours and has shifted from the monochromatic colour scheme of black, white and grey. The dominant colour being the shade of Terracotta. Our brand identity contains geometric shapes and other visual elements. These are still being carried forward in this new store via floor fixtures and multipurpose wall fixtures, which are familiar items that hark back to the identity of Superkicks. The storefront is the first feeler you get for our store and gives you a glimpse into the unique experience you will receive inside. It represents our brand language with its use of a grid-like pattern and very upright look, accented by the lighting that runs underneath, elevating the space tenfold in the evenings at night. The ground floor is where you will see most of the action in terms of retail and a dedicated space, primarily for products. One of the key elements is our sneaker wall that you have to take a few steps to walk up to, which we’ve always paid attention to in all our stores. Additionally, we have digital integration on both floors through high-resolution screens as well as a very unique tube system. It’s a throwback to older days, where in local Indian markets, shoe stores always had their stock rooms on an upper level and the products would get passed down to the ground floor via a two person system. We’ve always been known as this very low-key, almost underground sneaker store since our inception. Our brand has always been perceived as very raw and authentic; very much a “people’s choice” brand. We’ve always been very inclusive in all our endeavours and aim to push boundaries and experiment all the time. The basement of the Delhi store represents all these values. A basement space is not a preferred area within the retail industry as an additional floor, however we took it upon ourselves as a challenge to give this area a unique vibe and add to the retail side of things as a very different experience. It’s almost a throwback to the days where you really had to scour and hunt for experiences or stores like these; adding an “if you know, you know” sort of value. The launch party of the store was an absolute movie. No, nearly quite literally a movie. Or more so, the premiere of one. The party started before even entering the store, where a walkway arch featuring pop culture themed artworks in Superkicks style led the guests towards a glamorous photo-op, red carpet style. The ground floor was the first stage of the party, where we served delicious popcorn, courtesy of 4700BC and fresh iced tea from Brewhouse Tea Brewing Co as well as cold beer from Bira 91. Following that was a speech from our founder, Sangeet Paryani with some incredible announcements; the opening of our Hyderabad store real soon, the launch of the Sneaker Freaker magazine, Superkicks x Sneaker Freaker exclusive tees, a first for any Indian brand and the launch of limited edition designer toys from international toymaker Super Plastic. Soon after, the countdown on the large overhead screen went red and announced that ‘The Basement’ was now open. The crowd rushed down to have a first look at our massive community and retail space one level under the ground floor. This is where the party really took off, with Secular Chai playing an unforgettable set and food and drinks were served, courtesy of Burgerama and Stranger & Sons while the guests danced away and revelled in the super cool vibe of the basement.