{"product_id":"adidas-originals-x-hellstar-megaride-s2-ftwwht-owhite-cblack","title":"ADIDAS ORIGINALS | X HELLSTAR MEGARIDE S2 { FTWWHT\/OWHITE\/CBLACK","description":"\u003cp\u003eHellstar is a self-made, community-backed brand—one of the first breakout names of the Instagram generation. Rooted in streetwear and deeply connected to sport and culture, Hellstar began in athletics before expanding into fashion. Today, it’s a brand that athletes, creatives, and musicians genuinely want to wear—a testament to how consistency, courage, and culture can take you anywhere. TARGET CONSUMER Their core consumer is culturally plugged-in youth, primarily young men 11–30, deeply tied to sports, music, fashion, gaming, and streaming. Trend-aware and loyal to authentic brands, they value story and status over price. Concentrated in LA, NYC, ATL, and LDN, they think globally and see themselves reflected in the brand’s vision and aesthetics. OBJECTIVE \/ VISION This collab is about more than product—it’s where sport meets streetwear. It’s a statement that performance and culture belong together, giving the next generation a way to see themselves in both worlds.\u003c\/p\u003e","brand":"adidas","offers":[{"title":"7","offer_id":49109172191483,"sku":"KH8086-7","price":24999.0,"currency_code":"INR","in_stock":false},{"title":"8","offer_id":49109172224251,"sku":"KH8086-8","price":24999.0,"currency_code":"INR","in_stock":false},{"title":"9","offer_id":49109172257019,"sku":"KH8086-9","price":24999.0,"currency_code":"INR","in_stock":false},{"title":"10","offer_id":49109172289787,"sku":"KH8086-10","price":24999.0,"currency_code":"INR","in_stock":false},{"title":"11","offer_id":49109172322555,"sku":"KH8086-11","price":24999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0722\/8923\/files\/7_d643de66-dbb7-43de-bea1-2997c4264569.jpg?v=1785830547","url":"https:\/\/www.superkicks.in\/products\/adidas-originals-x-hellstar-megaride-s2-ftwwht-owhite-cblack","provider":"Superkicks","version":"1.0","type":"link"}