{"product_id":"new-balance-740-oxford-blue-magic-blue","title":"NEW BALANCE |  740 { OXFORD BLUE\/ MAGIC BLUE","description":"\u003cdiv class=\"ecom-bullets mt-0\"\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNew Balance 740\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003emodel represents the absolute definition of contemporary retro-futurism and the aesthetics of the turn of the millennium in\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFootshop's\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ecollection. Boston designers dug deep into their archives to revive a silhouette that was once at the technological forefront for performance runners. Today, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNew Balance 740\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ereturns as a significant manifesto of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003elifestyle streetwear\u003c\/b\u003e. With its distinctive layered upper, metallic details, and robust technical midsole, it appeals to a community that no longer wants to choose between authentic athletic credibility and maximum comfort for all-day movement on hard urban surfaces.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eTechnological archive and material synergy from the Y2K era\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eWhat makes the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNew Balance 740\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eexceptional is its visual and functional fidelity to its original DNA. The shoe's upper relies on what was then a revolutionary, now iconic architecture – the base consists of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ehighly breathable open mesh\u003c\/b\u003e, reinforced by strategically placed synthetic and metallic overlays. At\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFootshop\u003c\/b\u003e, we appreciate this construction for its ability to perfectly secure the foot without overheating, making the 740 an ideal companion for the spring and summer seasons in both gorpcore and urban outdoor tones.\u003c\/p\u003e\n\u003cp\u003eThe heart of the shoe is a sophisticated cushioning system that absorbs impacts exactly where it's needed most. The midsole utilizes advanced foam blends combined with torsional stability in the midfoot. This biomechanical configuration ensures that the shoe maintains the correct foot position even after hours of walking on concrete. It’s a model that redefines the concept of “dad shoes” into something lighter, more dynamic, and ready for the fast pace of modern life.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eThe aesthetics of speed and universal styling in a curated selection\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eThe charm of the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNew Balance 740\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003elies in its visual drive. Aggressive lines, reflections of silver tones, and the iconic side \"N\" logo give the shoe an instantly recognizable character. Within the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFootshop\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eselection, we recommend pairing these sneakers with contrasting elements from your modern wardrobe:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWith loose denim and cargo pants:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThis creates a relaxed, authentic look inspired by the late '90s.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWith minimalist basics:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eLet the shoe's intricate texture stand out when paired with quality adidas Cctg sweatpants or a clean, solid-colored crewneck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFor bold layering:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThey work great as a technical counterpoint to more formal cuts, like oversized blazers or classic trench coats.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInvesting in the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNew Balance 740\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis an investment in a silhouette that perfectly captures the wave of nostalgia while standing firmly in the present technologically. Choose your pair from our curated selection at\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFootshop\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eand experience a new interpretation of running comfort that pushes the boundaries of modern sneaker culture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"New Balance","offers":[{"title":"7","offer_id":49219655336187,"sku":"U740N937-7","price":13999.0,"currency_code":"INR","in_stock":true},{"title":"8","offer_id":49219655368955,"sku":"U740N937-8","price":13999.0,"currency_code":"INR","in_stock":false},{"title":"9","offer_id":49219655401723,"sku":"U740N937-9","price":13999.0,"currency_code":"INR","in_stock":true},{"title":"10","offer_id":49219655434491,"sku":"U740N937-10","price":13999.0,"currency_code":"INR","in_stock":false},{"title":"11","offer_id":49219655467259,"sku":"U740N937-11","price":13999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0722\/8923\/files\/5_1495445e-9024-4f82-9214-9c666815492d.jpg?v=1787655578","url":"https:\/\/www.superkicks.in\/products\/new-balance-740-oxford-blue-magic-blue","provider":"Superkicks","version":"1.0","type":"link"}