5 years on since the inception of Superkicks and the opening of the first ever store in Mumbai, our 5th store is now open, in Hyderabad.
Located in a prime spot in Banjara Hills, the all-new Superkicks in Hyderabad is much more than a simple retail store. Like all Superkicks spaces, this one too has chic interiors with luxurious finishing. Art installations, sneaker walls, quirky monochrome seating options, well placed display fixtures. This huge two-storey space has been designed keeping in mind a well-rounded shopping experience for everyone and a more holistic cultural experience for our community and all those who are new to it.
The ground will largely house all the epic sneaker collections while the top floor will have the apparel section, a swing seating, a multipurpose wall and more. Large windows on the latter floor also add to the ambience. The entire store is built in a way that at any given point, everyone will have ample space to move around hence truly enjoying and taking in the vibe of the store.
We kicked off the celebrations in Hyderabad with the launch on Friday, the 19th of August. Art by our favourite community artists in Left Hander, Chaitanya Dixit and Vishwas Shah was displayed around the store, created keeping in mind and based around the Superkicks stores in their respective cities. Left Hander also tagged one of the walls in the store in his signature graffiti style with the Superkicks logo as the inspiration.
Scannable artworks with custom filters were created by our in-house creative team as a fun and unique activation. A laser etching machine was brought in so our community could customise their belongings to their hearts content in any way they want with preset patterns, and finally we raffled off a pair of adidas Forums customised by CHE himself.
Our partners in Greater Than Gin, Red Bull, Philly’s Burgers, Bira91, Flame Paints and Cosmos Paints helped make our latest store launch an immense success.