Nostalgic Designs Making a Comeback in Sneaker Fashion As we dive into the heart of 2024, the sneaker culture is bustling with exciting trends that bring a fresh wave of nostalgia. Sneakers for men and sneakers for women have seen an increase in growth, not just fiscally, but also from a cultural standpoint. From the bustling streets of Tokyo to the vibrant scenes in New York, sneakerheads are embracing a mix of modern innovation and classic aesthetics when it comes to branded sneakers. In this blog, we'll explore the hottest trends and take a deep dive into the resurgence of nostalgic designs that are dominating the brands + sneakers’ fashion landscape. Retro Running In the dynamic world of sneakers, fashion often comes full circle. This year, we're witnessing a revival of nostalgic designs that echo the golden era of sneakers. Brands like New Balance, ASICS, and Saucony are taking the lead in bringing back beloved silhouettes with a modern twist. New Balance's Timeless Appeal New Balance, with its reputation for comfort and style, continues to make waves in 2024. The iconic 990 series, once synonymous with dads on weekend outings, has become a street-style favorite. Collaborations with designers and influencers have injected a fresh energy into the classic silhouette, making it a must-have for both sneaker connoisseurs and fashion-forward individuals. ASICS Gel-Lyte Series: A Blast from the Past Stepping into the retro arena, the ASICS Gel-Lyte series is making a triumphant return. Known for its signature GEL cushioning technology, the Gel-Lyte III and Gel-Lyte V models are garnering attention for their unique colorways and unmatched comfort. ASICS has successfully bridged the gap between nostalgia and innovation, creating sneakers that pay homage to the past while embracing the future. Saucony's Shadow Models: Classics with a Twist Saucony, a brand deeply rooted in running history, is pushing hard on its Shadow 6000 & 5000 models with a modern flair. The two silhouettes, celebrated for their timeless designs and cushioned midsoles, have become a canvas for artistic collaborations. Limited-edition releases and bold color combinations ensure that the silhouettes remain sought-after gems for sneaker enthusiasts and collectors alike. ON Running's Cloudnova: Where Performance Meets Style ON Running, primarily known for its performance-oriented approach, is seamlessly blending function with fashion. The Cloudnova model, with its innovative CloudTec cushioning, has caught the eye of those seeking both comfort and style. The sleek silhouette and attention to detail make it a versatile choice for both athletes and streetwear aficionados. Brand Spotlight While we revel in the resurgence of running-first brands, it's essential to acknowledge the impact of industry giants. Nike, Jordan, and Adidas Originals continue to set trends and push boundaries. From cutting-edge collaborations to futuristic designs, these brands remain influential in shaping the sneaker landscape. The Evolution of High Top Sneakers High top sneakers have transcended their basketball roots to become a staple in streetwear. Brands like Nike and Jordan are introducing high performance basketball sneakers that not only pay homage to their heritage but also incorporate cutting-edge technology. However, they’re also reintroducing iconic sneakers from the past such as the Air Jordan 1s, Air Jordan 4s, Air Force 1s and a lot more. The intersection of style and functionality is evident in these designs, making high tops a versatile choice for sneaker enthusiasts across the globe. The Fusion of Past and Present In 2024, the sneaker culture is a vibrant tapestry woven with threads of nostalgia, innovation, and individuality. Whether you're drawn to the classic appeal of New Balance or the performance-driven designs of ON Running, this year's sneaker trends cater to diverse tastes and preferences. As we navigate the ever-evolving landscape of sneaker fashion, one thing is certain – the fusion of past and present is creating a dynamic and exciting future for sneaker enthusiasts worldwide.
The deeply rooted and era-spanning genre of Hip-Hop is turning 50 this year and we couldn’t be more excited about it. As pillars of the music scene in India, we've collaborated with Budweiser to celebrate the 50th anniversary of Hip-Hop.
The Superkicks Pop-Up Experience brings a small taste of our brand to cities without full-fledged stores and high demand. The first edition was in collaboration with Mercedes-Benz Landmark Cars Gujarat at their flagship location.
The FA Cup Final is a big deal. The iconic Manchester Derby is a massive event too. But a Manchester Derby happening for the FA Cup Final? We knew we had to do something big for this incredible face-off.
ASICS has been killing it so far in 2023 with their lineup of retro-inspired running-lifestyle sneakers. Their GEL-NYC has been at the forefront of street style and fashion lately and is rapidly gaining popularity around the globe.
Imagine a future where you have your own lab in your very backyard to conduct whatever experiments you wish to. Now take that idea and put it in a 2500 sqft. retail store. This is how The gamma Lab was born.