This month, we launched our latest IP in the form of the Superkicks Pop-Up Experience; an on-ground event that allows us to bring a small taste of the brand to cities where we don’t have full-fledged stores and demand for the Superkicks experience is high. The first edition of this occurred in the city of Ahmedabad, Gujarat, in collaboration with Mercedes-Benz Landmark Cars Gujarat at their flagship location.
The event took place over the weekend and was a two-day affair, attended by Superkicks loyalists from all-over Gujarat as well as consumers who were new to the brand, looking for a new, elevated shopping experience when it comes to sneakers and streetwear. Ahmedabad for the very first time, got a taste of brands like Japanese denim veteran FDMTL, the UK’s household favourite streetwear brand in Represent, a sneaker display with some of the most coveted shoes of the recent years and an entire sneaker wall with Superkicks’ best offerings under one roof.
Between Days 1 & 2, attendees could check out the curation of stock that we brought to the city for the very first time, participate in a raffle for the much coveted Air Jordan 1 “Chicago”, listen to a live set by rising DJ Acharya, and get their purchased sneakers customised by the one and only Chaitanya “CHE” Dixit, the country’s most coveted and celebrated sneaker artist.
