A transformative utopia awaits you in a state of mind we call ‘IVYTOPIA’. This latest collection from adidas x IVY PARK explores the collective connection we all share after emerging out of a period of isolation. IVYTOPIA imagines the possibilities of a journey with one another dreaming and escaping to one’s own nirvana and infinite potential. Whether a beach, mountain range, or urban oasis, the setting doesn’t matter, as long as it makes you feel hopeful for what’s to come. Natural and supernatural inspiration blend seamlessly in a summer collection that features striking swimwear and modern silhouettes created with every body in mind. Equally focused on childrenswear, the collection offers a wide array of fashion, swim and activewear for kids of all ages. IVYTOPIA is all about overcoming a trying time together and embracing that light at the end of the tunnel with shining optimism in looks that will transcend and elevate any occasion. It’s time to emerge and rediscover the world around you. Shop the adidas x IVY PARK ‘IVYTOPIA’ collection in-stores and online now!

Represent is a British luxury streetwear brand globally recognised for its high quality, well-fitted apparel, meticulous details, and unique prints. Each garment is designed keeping the highest standards in mind along with ensuring that the process of handling the garment is a luxury experience. They’re progressing each day and with each step, they make sure that the brand gives what it promises, exceptional wear. Represent began as a college project when George Heaton realised that he could sell his art, in the form of graphics on clothing. He began by locally sourcing blank clothing and screen printing his designs. The brand name came from writing down 15 random names on a sheet of paper and landing on ‘Representing’. A friend then told George to drop the ‘-ing’, and the rest was history. Represent was born. Represent has never introduced change for its own sake. It has chosen instead, to constantly refine the design of garments. Each development is analysed carefully to ensure that it not only meets the brothers’, George and Michael Heaton’s meticulous standards but adds to the luxurious pleasure to be discovered when handling the garment. The Represent owner will find the silhouettes through & through, with more detail, finer finishings and crafted fabrics. Represent is progressing as it always has done, with infinite care, making certain the garments give exceptional wear. Spirit of Britain, envy of the world. Represent Clothing launches exclusively at Superkicks for the first time in India. Offering a range of men’s and women’s apparel, including knitwear, T-shirts, trousers, and denim, Represent Clothing comes in classic silhouettes with heavy graphic designs on the front. The tees feature graphic prints of an eagle, panther, and a shark with the classic Represent text on the front. The thorough detail, fine finishing, and crafted fabrics are luxuries to adorn.  Shop Represent Clothing here.

Saucony represents  the  highest  level  of  creativity,  with  innovative  designs that reinvent iconic  Saucony  sneakers.  October  marks  a  new  era  for  the  Shadow  6000; taking  a retro  classic  and  launching  it  into  the sneakersphere in space – themed  style. Drawing inspiration  from  previous collaborations (Shadow  6000 x Premiere, Shadow  Master x Extrabutter  and  the  Grid  900  x  Extrabutter), the  Shadow  6000  Space  Fight  is hybrid in  its execution and one for sneaker enthusiasts.  Reference  to these previous  releases is evident  in  the  bold  color  choices: Red  and  black alludes to Mars, fiery orange nods to astronaut suits and pastel tones hint at space snacks. High quality suede and leather combine to create a premium upper, and a black and white EVA midsole maps the galaxy with speckled star – like detailing. Designed with space in mind, the look is completed with a Space Fight logo tongue. This is future wear at its finest. The Shadow 6000 Space Fight is one – of – a – kind and will be released in limited numbers. The exclusive rendition will be launched in premium Saucony x Saucony packaging, with the finest quality execution. It’s Saucony’s take on Saucony. Get your pair of the Saucony Originals Shadow 6000 “Space Fight” here.

Saucony tends to stay close to the food world when it comes to creating playful sneakers inspired by tasty concepts. Previously we’ve seen the brand serve up an iteration inspired by avocado toast, a product that channels the vibe of a pineapple and a sneaker inspired by a food fight, and now the American sportswear icon has whipped up a brand new Shadow 6000 instalment that’s influenced by the classic New York cheesecake. Ingredients from the sugary dessert are incorporated across the entire upper of the shoes. Its perforated leather build is generated with an off-white exterior, and this comes complemented by rosy pink overlays that are located on the quarter panels and the mudguards. The rear windows, Saucony logos, tongues and laces all come dripped in red to mimic the delectable strawberry glaze topping that is often associated with the post-dinner treat. Additionally, actual strawberry icons are placed onto the tongues which host Saucony branding as well as in all-over fashion across the insoles. Down below, the yellow and brown bottoms are designed to portray graham cracker crust. Saucony Originals launches exclusively in India through Superkicks and the first serving comes in the form of the Shadow 6000 NY Cheesecake, which you can purchase here.