Bombay’s near-unbearable heat called for a Superkicks summer special. This came in the form of our mini Gola Run campaign; a digital and physical activation manifested at Mumbai’s iconic Juhu beach and our store respectively.
Our digital campaign celebrated 5 women who are professionals within their respective fields. Ranging from a digital marketer to a nail beauty service provider, we championed these ladies and what they do with a well-styled picnic photoshoot at Mumbai’s iconic Juhu beach, paired and accentuated with the latest summer offering from Jordan brand; the Hex Mule.
The second part to this summer story was our in-store activation where we served an Indian summer staple, the gola; which is basically ice on a stick dipped in a cup filled with flavoured liquid. To add more depth, we even named each flavour after the colourways of the Jordan Hex Mule. The golas were available throughout the day for passerbys and customers alike, making for a very “cool” community get-together.
Grab your pair of the Jordan Hex Mule & Slide now in-stores and on www.superkicks.in