Suicoke is world-famous and yet a mystery. The Japanese brand managed to get the sandal on the catwalk and on the street early on. A jump that is today taken for granted but was unimaginable a decade ago. Sandals have not long been accepted in the world of fashion, especially in the European market. The sandal was more likely to be seen on older men, on hiking trails or on the beach in summer. Not, however, on young people dressed in a modern way.
Japan was much more open to the idea for a long time and inspired the western market with it. Suicoke was originally only available exclusively in Japan, however with the cooperation of many brands, the international interest grew and with it the International openness towards the unconventional sandal. Today Suicoke is finally available in India at Superkicks exclusively.
For Suicoke’s first ever arrival in India, in true Superkicks fashion we decided to create a unique experience for a select few of our community members to experience the product. We created a new event IP titled “After Hours”; a highly exclusive invite-only experience curated by Superkicks and partnered with Mumbai-based cooking studio @imwholesome.india to converted their space to emulate a mini trip to Japan, where Suicoke originates from.
The decor was minimalistic, but featured lots of natural elements such as plants, wooden decor and fresh ferns, atop which the products were placed and highlighted. Additionally, our good friends from Jimmy’s Cocktails provided the beverages for the night. Grub came in two forms - Chef Manpreet’s incredible selection of proprietary dips w/ crackers and sushi, made by the attendees themselves. The centre table in the space was utilised to display Japanese whiskey by Suntory and was where the attendees got their hands dirty with Chef Manpreet’s sushi-making workshop.
Shop Suicoke’s footwear now, exclusively at Superkicks.