Disco Supernova launch: Hyderabad

Disco Supernova launch: Hyderabad

Enter 2023 dancing in our latest apparel launch - Disco Supernova. This collection is designed in-house to be the apparel of the new world - full of cosmic intervention and the unknown you’re about to explore. Inspired by disco culture and cosmic energy, the geometric patterns induce the feeling of the electronic beats that’ll flow through you.

Comfort remains key as one navigates the new dimension which is why the high quality fabric ensures breathability and freshness, while maintaining a layered and premium look. With silhouettes suited for every personality like hoodies, joggers, shorts, t-shirts and an uber-trendy shacket, the print on the apparel features neon signs and laser lights each depicting entry into the new world. The vast colour selections are made keeping in mind diverse tones that ensure to be palatable to everyone.

To launch our latest collection in interstellar fashion, we held an awesome launch party to showcase the apparel at our Hyderabad store. Our partners at Jimmy’s Cocktails, Booster Water and BRB Chips came through to make sure all attendees were taken care of.

 The entire store was transformed into a peek into the future, where our apparel is the uniform for the public. Racks and bespoke mannequins adorned in the clothes showcased the entire apparel collection and the VM enhanced the world of Disco Supernova to the maximum, immersing the crowd into a visceral cosmic experience.

The night was closed off by an incredible hip-hop set from DJ Benkii with the store turning into a makeshift futuristic nightclub and our community tearing up the floors til’ midnight.

Shop the Disco Supernova collection here