We have not only become stockists of their most popular publications, but also, a first for any Indian brand, we’ve collaborated with renowned international culture magazine Sneaker Freaker on two limited edition t-shirts for the launch of our latest New Delhi store.
Recognised worldwide for their publications, namely the Sneaker Freaker Issue series as well as Soled Out – their flagship book, the Australia-based magazine outfit writes about the latest, greatest and best of streetwear and sneaker culture. We celebrated the launch of our latest New Delhi store and partnership with Sneaker Freaker as a magazine stockist by collaborating on two limited edition t-shirts initially available exclusively at the store. One is inspired by vintage cinema posters and ties back to the local area of Priya Market – historically known as the site of India’s first multiplex theatre, while the other portrays a modern deconstructed take on The Jungle Book – one of India’s most well-known tales. Both tees feature bespoke artworks on the back inspired by the respective concepts along with Sneaker Freaker and Superkicks branding on the front with the area code of our New Delhi store.