Imagine a future where you have your own lab in your very backyard to conduct whatever experiments you wish to. Now take that idea and put it in a 2500 sqft. retail store. This is how The gamma Lab was born; a collaboration between Superkicks and TOMS to showcase and launch the latter’s all new eco-friendly GAMMA collection.
The stage was set at our New Delhi store where we converted our entire store into a mad scientist’s lab and ended the night with one of our best DJ sets yet. The evening kicked off with people entering the laboratory via a teleportation walkway adorned with LEDs and a screen at the end showcasing TOMS’ incredible GAMMA line of products.
Inside, on the first floor we created an experiential zone where patrons could interact with the GAMMA line from TOMS along with their latest collaboration with NYC-based youth championing apparel brand KROST. Additionally, a mixology workshop with SmokeLab and Jimmy’s Cocktails energised the crowd for the night that was to follow, accompanied by the best-ever burgers by our favourites over at Burgerama.
The Secret Lab is where the night turned up to 11. The bar was crowded to the nines and burgers floated throughout the public as people flocked to our product displays to check out more of TOMS’ latest offering. The night closed out with an excellent DJ set by one of our favourite community artists in Priyumm with tunes that kept getting better as the minutes rolled past. The event was one of our largest undertakings by far and was thoroughly enjoyed by both the attendees and our social community who witnessed the event via our stories.
